Glossary

Shimmies

Modular social feeds built from three components: Source Selector, Ranking Logic, and Presentation Shell.

Tier 1-4 Markets

Four-level market entry model: - Tier 1: beachhead markets - Tier 2: fast-follow markets - Tier 3: strategic/regulated markets - Tier 4: long-horizon markets

Resonance Metrics

Product metrics designed to measure user outcomes beyond raw engagement (for example: time-well-spent ratio, completed-intent rate, regret rate).

Trust Signals

Indicators surfaced in product and moderation systems to increase user confidence and reduce harmful or inauthentic content exposure.

L3/L4/L5 Access

Internal access model used across operational tools and services: - L3: analytics and operational access - L4: advanced operational/admin access - L5: highest-risk controls (for example payments and kill-access operations)

Source Selector

The logic that determines which content sources feed a Shimmy.

Ranking Logic

The logic that orders content within a Shimmy.

Presentation Shell

The UI layer that determines how a Shimmy is displayed (card feed, digest, map, and other shells).